Archive for: September, 2006

BusinessWeek Publishes Big Investigation on Click Fraud

Click Fraud, the practice of generating automatic clicks on search ads, is becoming a significant threat to search engine advertising, according to a BusinessWeek cover story. The article exposes how Google and Yahoo are passively profiting from click fraud and, in theory, “have an incentive to tolerate it.” According to a BusinessWeek investigation, there’s a thriving [...]

Six Tips to Protect Your Search Privacy

Google, MSN Search, Yahoo!, AOL, and most other search engines collect and store records of your search queries. If these records are revealed to others, they can be embarrassing or even cause great harm. Would you want strangers to see searches that reference your online reading habits, medical history, finances, sexual orientation, or political affiliation? [...]

How to Defend Yourself Against Identity Theft

What is Identity Theft Identity theft is a crime whereby criminals impersonate individuals, usually for financial gain. In today’s society, you often need to reveal personal bits of information about yourself, such as social security numbers, a signature, name, address, phone numbers, and even banking and credit card information. If a thief is able to [...]

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